The ongoing COVID-19 pandemic has greatly disrupted the tourism industry across the world. Considering this impact, policymakers in the region are in urgent need of identifying and adopting mitigation strategies to minimize the impact within the CAREC region. There is a significant potential for new technologies to mitigate the impact of the pandemic in consumer confidence and trust, and to promote safe tourism destinations in the short to mid-term scenarios within the CAREC region
To address the same, ADB and the CAREC Institute have jointly commissioned the present study to understand how it can harness the use of technology to revive the tourism sector in the CAREC region . The objective of this study is to assess “how technology can play a key role to keep the tourism sector in swing and devising and providing policy recommendations concerning the use of technology for promotion of safe tourism destinations at least at a pragmatic level within the CAREC region despite the effects of COVID-19 pandemic in the short, middle and long term.”